Promote retail business with LED lighting

2019-12-27

Retailers must value the investment value of LED lighting，Choosing the right lighting for your retail space or upgrading existing lighting is just as important as choosing the right wall color and other decorative decisions. Commercial lighting is no longer just high output fluorescent lamps and bulky inefficient metal halide fixtures. High-quality LED lighting will bring a bright new look to the old storefront. It will catch the attention of potential customers and make them want to enter the store and checkout. Good lighting will provide a clean look to potential customers. Let's look at how promote retail business with LED lighting.

Lighting effect of gas station

Have you ever driven across the road late at night and suddenly found yourself running out of fuel? When this happened, we started looking for gas stations. When choosing a gas station to refuel, we made some observations and decisions consciously and unconsciously:

>Is there enough light at the gas station?

>Are there any other cars in the parking lot?

>Does it look safe?

>Is it clean?

Think about which gas station you would most possible into when you need to refuel your car, will you choose a dim parking lot with no other vehicles (do you want to know if it is still operating ...),Or do you choose to stop at the station with bright LED lights flashing in the night sky, and the LED display invites you to refuel, go to the toilet, drink coffee or even snack, so you can continue your journey? Most people choose the latter. Providing good lighting for retail premises can bring more retail business for businesses.

Lighting layout for Shopping Centers and Supermarket

When shopping, customers need to be able to thoroughly check what they want to try on and buy. Being able to see the difference between a dark blue sweater and a purple sweater is important not only for shoppers but also for retailers. In clothing stores,  lighting for color rendering index (CRI) is very important.

The color rendering index (CRI) in lighting enables light to pick up shadows of colors and make them visible to the human eye. This is very important for clothing retailers, and even supermarkets are beginning to follow the trend towards high-quality lighting with high CRI. LED lighting brightens the colors of fresh fruits and vegetables. Even fresh meat coolers use high CRI lighting to emphasize the color of the meat. Shoppers associate the color of fruits, vegetables and meat with the freshness and quality of the product. Undoubtedly, shoppers are more likely to make purchases when retailers can get shoppers' attention.

Lighting for specific displays

Have you ever been to a store and were immediately drawn to a specific display area? Retailers want to be able to divert shoppers' attention to displays containing “hot items” and draw their attention to the entire store. All of this can be done effectively with proper lighting. Choosing a retail display stand in a store is an important decision, but the accent lighting of the display stand does make it stand out . Attracting customers to the primary display by using appropriate lighting to emphasize specific products is key to driving more retail.

The impact of lighting on shopper behavior

Proper lighting will make shoppers feel comfortable and relaxed while shopping. When customers are happy and relaxed in your store, your store will leave a good impression on them, which makes them more likely to be repeat customers. Lighting can guide consumer behavior and make shoppers focus on what retailers need to sell. Lighting can also make products look better, and when stores provide effective lighting for retail spaces, it's both seductive, comfortable, and capable of displaying products in a way that inspires shoppers. All these factors will drive more sales and promote better business.